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Team Members

Carla Rayacich

Carla Rayacich

Founder and CEO

My journey took an unforeseen turn when my own children were diagnosed with dyslexia. Motivated by their experiences, I decided to channel my expertise as an educational entrepreneur.

Lynsy Bridgman

Lynsy Bridgman

Director of Curriculum Development

As the Curriculum Director for BSW, I am responsible for overseeing the development and implementation of educational programs. With a deep sense of care and commitment, I strive to create a supportive and inclusive learning environment where these students can thrive.

Dr. John Gabrieli

Dr. John Gabrieli

Chief Scientist and Advisor

Dr. John Gabrieli is a highly esteemed cognitive neuroscientist and distinguished professor at the Massachusetts Institute of Technology (MIT).

Ella Kravtchenko

Ella Kravtchenko

Project Manager

As a founding team member, Ella has a deep commitment to transforming the world’s view of dyslexia. She is responsible for the organization, execution, and success of projects to develop the company’s artificial intelligence (AI) dyslexia-focused education programs.

Jo Mutch

Jo Mutch

Chief Operating Officer

Experienced Director Of Finance And Operations with a demonstrated history of working in both the education and mortgage industries. Skilled in Operations, Finance, Facilities, Development and Communication. Originally from Auckland, New Zealand.

Danny Craddock

Danny Craddock

Development Manager

As an ambitious and intellectually-driven undergraduate student majoring in Political Science, I have a great passion for delving into the intricate dynamics of US-China relations and the transformative power of education.

Our Story

Our company was born from a deep understanding of dyslexia education, neuroscience, and expertise in building successful startup companies developed over thirty years by our founder. We recognized the immense challenges that individuals with dyslexia face in traditional educational settings, and we were driven by a deep desire to make a difference in their lives regardless of their age, race, socioeconomic status, or other differences. We delved into the intricacies of how the brain processes language, reading, and comprehension, leveraging this understanding to develop innovative solutions that cater specifically to dyslexic learners. Drawing upon our experience in creating and scaling businesses, we embraced an entrepreneurial mindset that allowed us to navigate the complexities of the education landscape. Our holistic approach not only addresses the academic challenges faced by dyslexic learners but also takes into account their emotional well-being and overall educational experience. Our company stands at the intersection of knowledge, innovation, and passion, driven by the belief that every learner deserves the opportunity to succeed. With our expertise and unwavering dedication, we are confident in our ability to make a meaningful impact and positively transform the lives of dyslexic people around the world.

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